We are looking for a Working Student in Marketing to join our team and help amplify Mula’s marketing initiatives across various channels. In this hybrid role based in Berlin, you’ll dive into a range of marketing activities with a special emphasis on content creation – from crafting engaging social media posts and newsletters to assisting with copywriting for our website and campaigns. This is a 20-hour/week position ideal for a currently enrolled student who is fluent in German and English, creative, and eager to gain hands-on experience in a fast-paced, creative startup environment. If you have a knack for storytelling, drive for data analysis and a proactive mindset, this role will let you learn by doing and make a real impact on our brand.

Key Responsibilities

• Social Media Content: Create, write, and schedule engaging content for our social media platforms (e.g. LinkedIn, Instagram). Ensure posts are on-brand and timely, and coordinate with design team members to include eye-catching visuals as needed.
• Copywriting: Write compelling copy for various marketing materials, including landing page content and product descriptions, blog snippets, social media posts. Tailor the tone and message for different audiences while maintaining Mula’s voice.
• Newsletter & Email Marketing: Assist in planning, drafting, and sending out our email newsletters and marketing emails.
• Content Planning & Strategy: Contribute to brainstorming sessions and editorial planning. Help maintain a content calendar for social media and newsletters, ensuring consistent flow of content aligned with marketing campaigns, product launches, or seasonal events.
• Brand Consistency: Proofread and edit content in both German (and sometimes English) to ensure clarity, correctness, and consistency with our brand style and messaging.
• General Marketing Support: Pitch in on other marketing projects and day-to-day tasks as a true generalist. This could include updating website content or monitoring social media comments and messages, researching industry trends for content ideas, or helping organize small promotional events. You’ll have the chance to wear many hats and learn how different marketing channels work together.
• Analytics & Improvement: Track basic performance metrics of content (likes, shares, open rates, etc.) and gather insights.

• Enrollment: Currently enrolled in a Bachelor’s or Master’s program in Marketing, Business Management, Communications, or a related field (must be an active student for the working student role).
• Language Skills: Fluency in German (written and spoken) is required, as you’ll be creating content for German-speaking audiences. Strong English proficiency is also important since we operate in an international environment and some content or internal communication is in English.
• Writing & Communication: Excellent written communication skills with a creative flair. You love writing and can adapt your style from professional LinkedIn posts to playful Instagram captions. An eye for grammar and detail is a must.
• Social Media Savvy: Hands-on experience with popular social media platforms (Instagram, LinkedIn, Facebook, etc.). You stay up-to-date on social media trends and understand what makes content shareable and engaging.
• Organizational Skills: Ability to manage your time and tasks effectively, especially while balancing work with studies. Self-motivated and proactive about taking initiative.
• Creativity & Design Sense: A creative mindset to come up with content ideas. Design skills (Canva, Figma, or similar) are a plus—not mandatory—but you should feel confident collaborating with designers.
• AI Fluency: Proficiency in using ChatGPT and other AI tools to support content creation, research, and ideation. You understand how to use AI responsibly and creatively to work more efficiently and explore new ideas.
• Team Player: Comfortable working in a collaborative team environment. You communicate openly, ask for feedback, and are excited to learn from others.
• Motivation & Curiosity: You’re eager to grow your marketing skills in a startup setting, take ownership of your work, and help push the brand forward.

• Real-World Experience: Get hands-on experience in content marketing and digital marketing at a growing startup. You’ll own projects from idea to execution and see firsthand how your work drives brand awareness and customer engagement. This isn’t a coffee-fetching internship – you’ll be doing meaningful work and building a portfolio of tangible content pieces.
• Skill Development: Improve your copywriting, social media marketing, and content strategy skills in a practical setting. You will learn how to tailor messaging for a brand, use marketing tools (like social media schedulers or email marketing software), and interpret analytics to make data-driven decisions. If you’re interested in areas like SEO, design, or campaign management, there’s room to explore those as well.
• Mentorship & Team Collaboration: Work closely with our experienced marketing manager and CMO. They will provide guidance, feedback, and support as you grow into the role. You’ll also collaborate with designers, sales, and other team members, gaining insight into how different departments work together to achieve common goals.
• Startup Culture & Networking: Be part of a fast-moving, creative startup environment where new ideas are encouraged and everyone wears multiple hats. You’ll experience a flat hierarchy and open communication, allowing you to contribute ideas and see them implemented quickly. This is a great opportunity to expand your professional network in Berlin’s startup scene and make connections for your future career.
• Flexibility & Work-Life Balance: We offer flexible working hours to accommodate your university schedule. The role is hybrid, so you can work remotely part of the time and also join us in our Berlin office for in-person collaboration and team meetings. This flexibility will help you maintain a healthy balance between work and studies.
• Personal Growth & Future Opportunities: By taking on diverse tasks, you’ll become a well-rounded marketer ready for the next step in your career. Successful working students at Mula gain valuable references and potentially a chance for future opportunities within the company. You’ll finish this role with more confidence, new skills, and a clearer idea of where you want to go in the marketing field.
• The Coolest Merch in The Block: Of course you’ll be looking stylish and comfortable with our unique brand apparel and some nice accessories.

We’re excited to welcome a creative and driven student to our team. If you’re passionate about content, branding, and learning in a fun, supportive environment, come join us at Mula and help us empower more brands through great storytelling and marketing!